On 5 July I visited Canadian Beef Breeds Council at their office in Calgary. It was great to reconnect with Brett Campbell, Executive Vice President, and Doris Rempel, Executive Assistant, whom I had previously met at Farmfair and Agribition last year. It was interesting to talk about different aspects of the Canadian cattle industry and I gained more understanding of the role CBBC plays.
The Canadian Beef Breeds Council (CBBC) represents, supports and promotes the Canadian purebred beef cattle industry. Members include national breed associations that collectively represent more than 10,000 producers of purebred beef breeding stock. Associate CBBC members are exporters and sector service providers. The Council helps individuals and organizations throughout Canada and around the world to access Canadian purebred beef cattle genetics and related services.